Breakfast Wasn't Always the Most Important Meal of the Day — Someone Invented That Idea and Sold It to America
For most of American history, breakfast was a casual affair — or skipped entirely. Then, in the 1920s, a coordinated campaign by food industry lobbyists and savvy advertisers convinced an entire nation that skipping the morning meal was practically a medical emergency. The $28 billion breakfast industry we know today didn't grow naturally. It was engineered.